Guess what is the most difficult aspect of organising a social media campaign? Inventing fresh concepts to post regularly in order to keep your audience engaged. Your fans are hungry for new content, and you must provide it on a regular basis. Small businesses coach Melbourne always recommends that you conduct appropriate research based on your audience’s taste.

We’ve divided down 10 social media ideas for big and small businesses below. For individuals trying to keep their social feeds from becoming stale, each of these types of posts is fair game.

  1. Start a Series

Would you like to make your social media stream feel more like a party than a collection of random posts? Initiate a series in which you can communicate with your followers on a regular basis. You can create a habit among your audience to look forward to seeing specific material from your company by consistently giving relevant content. For example, series like “Throwback Thursdays” and “Fun Friday” can excite your supporters online.

2 . Video Clips

Digital video clips will account for 82% of all web traffic. That means if you don’t share video content on your channels, you’re missing out on reach and engagement. And there are a plethora of options to pick from:

  • Stories
  • IGTV
  • YouTube
  • Live video on Facebook, LinkedIn, and Instagram
  • In-feed videos 

You can share videos on any of your channels, but for the most interaction on Facebook and Twitter, upload videos directly rather than sharing the YouTube or Instagram video link.

3 . Organise a competition or a giveaway

People can’t seem to get enough of the word “free.” Running a contest now and then is one of the most effective social media strategies for increasing potential follower involvement. According to data, 91 percent of Instagram posts with over 1,000 likes or comments are about a contest. Social media accounts that run contests on a regular basis, on the other hand, are said to expand 70% quicker than those that don’t.

4 . Ask Me Anything

Organising an Ask Me Anything (AMAs) series is a fantastic way to educate and communicate with your audience. AMAs are essentially Q&A sessions in which you may contribute your knowledge, experiences, and perspectives.

5 . Join forces with another influencer or brand

Co-marketing or collaborating with other influencers is a win-win situation for both parties involved. Two companies collaborate on a campaign or piece of content, such as a webinar, an eBook, or a special offer. Each of the collaborators is exposed to the audience of the other, which ensures some additional exposure.

Here are the other five amazing social media campaign ideas:

6 . Ask the opinion of your audience


8. Weekly quiz

9 . Your business achievements

10 . Polls

If you want some additional master tips and wish to hire Business Coach Services Melbourne, get in touch with Lisa Wiking on her email