by Lisa Wiking | May 2, 2022 | Business Strategy
Many business problems can be solved by beginning at the end! The more specific you are about the outcome you want, the easier it will be to achieve. So, begin with the end goal in mind and work backwards. What specific steps must be done to achieve that goal? If...
by Lisa Wiking | Mar 22, 2022 | General
What is branding exactly? Contrary to what many think, it goes much further than just a logo. Branding should be a kind of summary of your brand experience which includes things like tone of voice, content design and customer service. The logo is extremely important,...
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